Now more than ever, the world is ready for a new way to recycle. The confluence of four powerful factors has brought recycling and sustainabilitiy into the forefront of public awareness:

Lifestyle Adoption: “Green living” has moved beyond the fringes of American culture and become a lifestyle choice that has broad appeal across an ever increasing set of demographic, psychographic and social groups.

Social Movement: The environmental social movement of the 1970s and 80s is now a prominent aspect of the American social conscience landscape.

Marketplace Efficiencies: The private sector has built profitable industries that are efficiently processing recyclable materials, renewing natural resources and perpetuating sustainability.

Government Regulations: State and Local governments throughout the United States are enacting legislation that mandates reduction in waste and encourages recycling and rewards redemption.